04 Dec 2017

LaunchDarkly, #1 Feature Management Platform, Gets $21M in Series B Funding

As founder and CEO of the leading feature management platform, I’ve seen how our customers use LaunchDarkly to help them innovate more quickly, reduce risk, and break down the barriers between developer, product, marketing, and sales. Ultimately, LaunchDarkly helps our customers around the world help their own customers succeed. We take the feature flagging platform that the biggest tech giants (Facebook, Amazon, Netflix, Google) build in-house, and provide it as a service for everyone else. Thanks to a tremendous response—we serve over 10 Billion (with a B) features EVERY DAY— I’m pleased to announce that we’ve raised $21M in our Series B to accelerate our own growth in engineering, customer success, and category education.

Feature flagging/toggling is a deceptively simple idea—by separating code deployment from release with a “flag” or ”toggle”, companies can control who gets what feature in their software. LaunchDarkly allows customers to manage their feature flags at scale, giving them the in-house platform that the big tech giants have. Companies start by using LaunchDarkly for an initial “dark launch” by selectively releasing a feature to a group of their customers. This is something tech giants like Facebook and Netflix do constantly, and it allows them to manage what features we see and use in their products with minimal risk to their business. Once they become comfortable with our platform and services, the product team is able to use LaunchDarkly feature flags for fast feedback, marketing team can use LaunchDarkly for betas and launches, and sales can use us for contract management.  

LaunchDarkly is a unified platform where developer, product, marketing, sales, and customer success teams can manage code in real time. Our three main types of customers are:

Disruptors
These startups want the same feature management superpowers Facebook and Netflix have. We’ve worked with startups as they’ve grown from four people to thriving successful businesses, like Troops.AI. They’ve used us for every feature, usually starting with risk mitigation, then moving into limited rollouts, and then allowing everyone in the business to control their own features. As one startup company’s CEO told me, “We originally started using you as an “oh shoot” button, now we use you everywhere.” Another VP Product said, “Using LaunchDarkly for feature development is like night and day.”

Transitioners
These customers built their own feature management infrastructure and are tired of maintaining it. When companies like Lanetix and a leading ecommerce car buying portal made the switch to our platform, suddenly their developers could do all the things they wanted, like role based authorization and complex rule sets. And what’s more, the rest of the company can also use our tools. Now developers can focus on building and the entire company benefits from access to control and flexibility. When I was in Australia, the company told me “now when we build a feature, everyone asks ‘did you LD it?’”

Innovators
These modernizing companies know they need to move faster to innovate. They are at the forefront of their industry and know that constantly iterating will help them stay competitive. Last year, I gave a talk at NDC Sydney on how to use feature flags. An engineer from a huge IOT conglomerate immediately asked me for a demo and became a customer. This year, he gave a talk on how he’d moved from annual releases to weekly releases.

It’s extremely gratifying for our entire team at LaunchDarkly to see how much customers rely on us to run their own businesses. Customers small and large are looking to us not just as a developer tool, but as a platform that their entire company can use to deliver functionality to the right person at the right time.

While we were in Sydney, a customer’s CEO sent me a personal thank you note for a sales person visiting them and educating them on how best to use feature flags. If you’ve been in enterprise developer software, like I have, you know that usually the reaction to a salesperson visit is not kudos. However, our customers view us as a trusted advisor for expertise in feature management. I am so proud of our team and I hope our funding will help us continue to be the #1 trusted feature flag management platform, as well as invest in more education for our customers and broader market. Want to join our team? We’re hiring!

We found perfect partners in Scott Raney (Redpoint) and Jonathan Heiliger (Vertex). Scott has been a long time friend of LaunchDarkly, giving me advice and guesting on my podcast, “To Be Continuous”. Jonathan is a cloud infrastructure pioneer who is very familiar with the value LaunchDarkly provides from his time at Facebook. I’m looking forward to working closely with them both through the next chapter of LaunchDarkly.

So what’s next? LaunchDarkly has an incredibly broad base of cross-industry customers, from banking to insurance to shipping to ecommerce to hardware. The appeal of feature management is truly game-changing. Instead of code being a static object that’s changed only once a year or quarter, suddenly, code is a living, evolving power. Developers can build, marketing can launch, product can iterate, and sales can sell. Equipping businesses with the ability to move at the speed of every deploy allows an entire company to learn rapidly, deliver value to their customers faster, and produce more value. With this funding, we hope to support more customers and teach the world that there is a better way to build software—feature flagging.

*Header image credit: NASA astronaut Sunita Williams, Expedition 32 flight engineer.

19 May 2017

LaunchDarkly achieves 500% annual customer growth; recognized as a Gartner Cool Vendor in DevOps

We hit a few big milestones this quarter, including growing our customer base 500% in the past year as new customers like Docker, TrueCar, and ProCore joined the LaunchDarkly family. And, we’re particularly proud that our growing family is a happy one: our NPS is an industry-leading 50, a full 20% higher than tech’s average. Just to put this in context, we’re now serving more than ten billion feature flags daily (we thought we had hit it big we surpassed one billion daily flags last year).

In short, the theme of this quarter is big.

We’re grateful to announce this week that Gartner has recognized us as a “2017 Cool Vendor” in DevOps Technologies for our feature management service, which removes a significant barrier to mainstream adoption of feature flags, a Continuous Deployment best practice. Gartner also recognized innovative tech compatriots Slack, Bugsee, Conjur and OrcaConfig.

Whether you’re releasing once a quarter or on the hour, we can help your team eliminate risk inherent with moving faster. We give back control over your releases through percentage rollouts, feature kill switches for unexpected events, and better user feedback through code driven A/B testing.  

It’s not about moving fast and breaking things; it’s about moving fast and being ready for the unexpected.  With over ten billion features being served every day, we’re ready for you.

 

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

01 Feb 2017

Leading Feature Flag Platform LaunchDarkly announces industry topping NPS

I’m thrilled that LaunchDarkly, the leading feature flag management platform, has a Net Promoter Score of 50! Net Promoter Score is a measure of how much customers are willing to recommend a product. 30 is an average score for a tech vendor, so to be in top tier of tech vendors is wonderful validation for us. But the NPS score is just a scalar. What I really enjoyed hearing was customer appreciation of how LaunchDarkly’s feature flag platform was easy to use, reliable and powerful. We help less risky better releases, allowing business users and developers to collaborate for an overall transformative experience. LaunchDarkly customers are happy that they don’t have to build a feature flagging platform in house. Don’t take my word for it – here’s what our customers have to say:

Transformative

  • “Feature flags are the future, you help reduce the barrier-to-entry.”
  • “It’s amazing – changed the way we release new features.”
  • “It’s cool tech that works well. Encourages good develop and release practices.”
  • “Launch Darkly is a really good service and should be used for good software practices.”

Ease of Use

  • “Very convenient and fast way to roll-out new feature to users.”
  • “Very easy to use. Easy to setup targets. Easy to roll out and rollback if needed.”
  • “It offers more flexibility and ease of toggling new/development features with the rollout and inclusion/exclusion features than our previous solution.”
  • “Much better way to introduce a new or changed functionality, compared to configuration changes”
  • “Easy to use. Great UI”
  • “Really like how configurable things are in LD, esp access controls, etc. Very easy to use”

Reliable and Powerful

  • “It’s an incredibly powerful feature flagging system, the best I have ever come across. So far it the uptime, and performance is perfect.”
  • “Its awesome and is a key component in hitting uptime targets”
  • “so easy to turn on and off functionality . Efficient, performance – wise.”
  • “The service has been really reliable.”
  • “We’ve had a case where a third party failed and was causing our systems to crash. Lucky we had a feature flag that covered that part of the code and was able to turn it off until the problem was resolved.”
  • “Instant availability of changed/created flags. Super easy to create and change flags.”

Less Risky, Better Releases

  • “I like the concept of using feature flags as it allows us to ship new features without having them complete. I’ve already recommended LaunchDarkly to a few of my developer friends. :)”
  • “It has made releasing new features less stressful and made the release of features along with training and marketing materials a snap”
  • “The ease of use through the user interface of the exclusion and inclusion is really helpful for my day-to-day. I can easily set up two different users, environments, etc. to test against a feature on vs. off. It also makes the release process less stressful!”

Buy vs Build

  • “Feature toggling is critical and nobody should be writing code to solve a solved problem.”
  • “Great tool replacing custom flagging mechanism, cost effective.”
  • “It is easy to use, and way better than having to implement your own functionality”
  • “It’s cheaper than developing the capability yourself. Generally if something is not core to your business or something that differentiates you in the marketplace then I think you should try to outsource it to a 3rd party. Feature toggling is an excellent example of that.”
  • “Provides all the functionality plus more that teams internally were building themselves”
  • “It is a better “buy” of feature flags than any of us would reasonably “build”.”

Business Users

  • “It allows us to offload management of which features are exposed to whom to our customer success team, so the engineering organization doesn’t have to make a change in our database or build our own internal launch darkly.”
  • “Saves our devs time and allows me to quickly tailor settings before demos, trainings, etc.”
  • “Has completely changed how we’re able to manage our release process. We now implement flags on each new feature and we can keep deploying as long as the build is green, the product/marketing teams are then responsible for launches once they’re satisfied.”
  • “Controlling features on the dashboard is incredibly easy for engineers to non-tech people”
  • “Was really simple to get the developers to adopt, almost as frictionless to explain the concepts to the product/marketing teams.”

As CEO & founder of LaunchDarkly, I love passing along kudos to our team:

  • “Thanks for making such an awesome product!”
  • “Keep up the good work. Keen to see what you’ve got coming up.”
  • “keep up the good work :)”
  • “Awesome job!”
  • “keep doing what you’re doing’
  • “LD seems like _such_ a small thing, but I think you’ve made a really good product”

As good as 50 NPS is, we still have room to improve, so we’ve set a target for 60. I’ve personally read all your feedback, and we’re looking forward to improving so our customers are even more likely to recommend us. Feel left out? Want to make your voice heard? Look in your email for your own invitation to our NPS survey – I really do read every one.