31 Oct 2015

Feature flags aren’t meant to be spooky

LD_halloween

The prospect of shipping fast can be terrifying. It’s human nature to want to hold on and ship only when something is perfect or complete.

But what’s scarier is the risk of shipping without being able to turn off a feature that’s not performing – or worse breaking something!

LaunchDarkly is a new technology that makes releasing easier. By adding a feature flag via the LaunchDarkly platform when you ship something, it’s easier to measure the feedback. Then, if something is not quite right, you can flick the flag to reverse what you’ve shipped. This way there’s no painful rollback process.

LaunchDarkly becomes your garlic, your wooden stake, your silver bullet. You can fight against features that drain your company’s lifeblood with long iteration cycles.

 


LAUNCHDARKLY HELPS YOU BUILD BETTER SOFTWARE FASTER WITH FEATURE FLAGS AS A SERVICE. START YOUR FREE TRIAL NOW.

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Andrea Echstenkamper
Head of Marketing at LaunchDarkly
Andrea does marketing for developer-focused companies. Before LaunchDarkly she worked at Terracotta, acquired by Software AG, and built the demand generation programs at open source in-memory computing company Hazelcast. Andrea is happiest when she’s swimming, karaoking or learning something new.