The company, a leading online real estate marketplace, sought to bring its development up to date with modern processes. To accomplish this transformation, they hired management with experience at the most idolized mega tech companies. The first thing on the manager’s agenda? Move faster, with less risk by using a feature flagging system like the one they had built at their previous company.
Just for some background – at this juncture, the team was doing three-week sprint cycles. They had feature branches that they would develop every three weeks and then push out. They would deploy five features at once and if anything went wrong, they’d have to roll it all back.